Absolutely loved this short post from The Story of Telling.

It’s too often that we get caught up in the background noise of doing business and forget that ultimately we’re serving people and helping to improve their lives.

Just another great reminder to use a problem-solving framework like Design Thinking or Human-centered Design to ensure that we’re listening directly from the people who matter most on the project; the human with the problem we’re trying to solve.

It’s Not B2B, It’s Personal