Using Story to
Enhance a Brand.

Playworks is on a mission to use the power of play
to transform the lives of public school children nationwide. 

While Playworks has been making a positive impact in the lives of children across the country for nearly thirty years, their local chapter in Boston was in a bit of a pickle.

Their image to local donors showed palm trees and unfamiliar architecture, two things signs that this brand wasn’t living up to it’s full potential.

Focusing On


With a firm understanding of their donors feelings, and having stakeholders support the effort, we went to work scouting potential locations, becoming familiar with this incredibly unique non-profit, and finding a few champions to tell their story.

After settling on a location and having the Playworks team get approval from the local school, we joined up with a coach from Playworks that best represented their approach to helping kids learn and grow.

Lucky for us, Nature gave us the perfect fall day at a gorgeous local school that best represented New England.


You’re In Good Company.

While the industries our clients serve vary, they all have one thing in common:
a strong commitment to making the world a better place.

Liked This Project?

Check out this video we made
with a unique Northern California bakery.

Happy to Help.

Follow the link below and we’ll set up a time to find ways to put smart creative to work for your brand.