Using Story to
Enhance a Brand.
Playworks is on a mission to use the power of play
to transform the lives of public school children nationwide.
While Playworks has been making a positive impact in the lives of children across the country for nearly thirty years, their local chapter in Boston was in a bit of a pickle.
Their image to local donors showed palm trees and unfamiliar architecture, two things signs that this brand wasn’t living up to it’s full potential.